How to write a cold e-mail campaign

This is Julie - writing live here at 9:36pm EST from Orlando Florida. I am currently in Disney World... Hollywood Studios to be exact...on what can only be called the world's most expensive holiday snack hunt (I will explain).

I labeled this email PS because I didn't plan on sending another email about our closing Ever So Clever sale (I pro-actively scheduled the day's email over the weekend so I could enjoy Disney)... but I had a big aha! that I need to share.

I've been to Disney World a bazillion times. I know almost every inch of every park... where the best snacks are, the shortcuts, the rides, all of it. You could call me a diehard Disney adult, I won't be offended.

I don't want to add up how much I've spent with the Walt Disney company over the years. It's got to be the price of a fully furnished 4000 square foot house by now, and yet... here I am... at a special (extra) paid holiday party, just to find cool new treats to try.

It's ridiculous. But the aha I had is that as long as a brand I love (Disney) keeps innovating and coming up with new rides, treats, characters, and merch... I will buy.

I already have an annual pass. I come all the time, and yet this particular Jollywood party has special treats that can only be experienced on select nights to the tune of cha-ching.

As I held my Gertie the dinosaur sugar cookie in my hand and handed over $5.00, I realized I actually handed over $105.00.... because the cost of entry was $100 plus the cookie (and a gaggle of other things). And I was more than happy to pay it.

In fact, I'd have been sad if there was no special party, no special cookies, no extra details that I could ooh and ahh over and make memories about.

You might feel weird about putting yourself out there in your business.

Worried the market is too crowded or people are annoyed by your selling, but when you take the time to focus on building a brand that people know, trust, and like... over time you will have a die-hard audience too.

Maybe not the size of Disney, but a strong loyal following of 1000 people can change your financial future in profound ways.

Maybe you need to focus more on your brand...

Maybe you need to focus on actively growing your audience...

Maybe you need to finally build that course or launch that offer...

We'd love to help you to do any and all those things through our coaching and products this year and into 2025. Though our Ever So Clever sale is ending, it's only the Launch Gorgeous Replays that are going back in the vault.

But the lesson tonight (for me and hopefully some of you)... what needs to be left behind in 2024? Any belief or judgment that your business isn't needed or you're a bother for selling your products.

As I continue to collect cookies this week, happily & expensively, remember this...

You h

ave something the world needs.