As business owners, our time is very valuable. We promise this will be some of the most valuable online marketing information you have ever come across. If you are ready to take your business to new heights, it only takes 5-10 minutes to fully read and comprehend these powerful reasons why Facebook Advertising is becoming the most effective way to generate more leads and revenue for your business.
Social media should be part of any business’s marketing strategy. It is a key way to share content and special offers, drive engagement, and generate new leads/customers (which turns into more revenue!)
However, you are missing out on the full potential of social media if you are only using it for organic traffic.
Social Media Ads allow you to reach even more of your audience, at a low cost. You can then turn these users into followers and customers and continue marketing to them.
Yet, if you want to do social media the right way, there is one social platform in particular where you need to be using ads: Facebook.
Facebook is by far the most popular place for social media marketing.
Let’s take a look at 9 main reasons why so many brands are advertising on Facebook and why you should be, too.
1. Facebook Ads Are Affordable
Advertising on Facebook can cost however much you want. You set your budget from the start, and Facebook stops showing your ad when you hit this amount. It’s simple, the higher your budget - the more users you will reach. Also, the cost per click (CPC) is among the lowest advertising cost across all big platforms (i.e., Google, Yelp, Amazon,Twitter (X), YouTube).
2. Facebook Ads Work
An eMarketer survey found that 96% of marketers consider Facebook the best social media platform for ROI. This is across the board for both B2C and B2B companies.
3. Your Audience is on Facebook
Not only do the people you want to target have Account on facebook, they go on Facebook on average 8 Different times per day! More than 2 billion users have an account and 1.6 billion access the platform every single month.
4. You Can Pin-Point Target Specific Users
Facebook has a wealth of information about its users. You can benefit from this by targeting just the people who are most likely to become your customers. Why waste money advertising to someone who is not interested in your product/service? The platform allows you to specify criteria like age, gender, location, job title, yearly income, industry, marital status, and interests. You also have the option to filter by connections (for instance, friends of users who already like your page) and even behavior, which includes their recent purchases and life events. Another targeting option is to use lookalike audiences. These are made up of users similar to your current audience, meaning there is no need to guess demographics if you lack this information.
5. Facebook Offers Retargeting
Yet another way to reach the right users is through retargeting. This enables you to target users who previously visited your website, used your mobile app, or even gave you their email address. As they are already familiar with your business, they are more likely to convert to paying customers/clients.
6. Facebook Provides Useful Analytics
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing. Now, this can make measuring the success of your ads more complicated. However, Facebook simplifies the process by providing you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads. For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.
7. You Can Add Custom Button
Most types of digital ads have a CTA button that leads to a landing page on the business’s website. This can be effective when users need more information before they are willing to make a decision. However, it tends to result in only a percentage of users actually providing you with their contact information. With Facebook ads, you can send users to your website, but you also have other options. CTA buttons include Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More.
8. Facebook Offers Video Ads
You have probably noticed that the majority of posts on your Facebook newsfeed are videos. This is because most users prefer watching videos to reading content. Facebook allows you to create video ads to grab more attention.
9. Ads Support Your Organic Strategy
Paying for reach can complement your organic strategy, especially when you pay to boost posts. This is most effective when you think carefully about which posts you will turn into ads. For instance, ads give you the ideal opportunity to target specific users who will find a particular post hyper-relevant. It is likely that a percentage of these users will share the post, meaning your content will become visible to more users without you needing to pay for reach. Another way to use ads is to access people who would benefit from following your page. For this, you should promote your top-performing posts. Of course, the goal of an ad strategy should never be to simply gain more likes for your page. However, if you target relevant demographics, you will receive likes from users who will continue to engage with your posts. Once these users have liked your page, they’ll find all this content organically. A final option is to promote an event. By increasing the visibility of an event using a Facebook ad, it shows up in users’ news feeds. If they choose to attend, your event will appear to their friends organically.
Conclusion
Advertising on Facebook is essential to expand your reach and grow your business. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand, attracting new leads, and converting users into customers.
If you are not advertising on Facebook, you will get left behind. Your competition is taking away your customers and quite frankly, taking money from your pockets.
As the world changes, you need to as well. In the past, the best ways to market were through television, radio, billboards, flyers, postcards, and magazines - but as the world changes, these methods are now becoming obsolete.
That is why we created Advieo Media. To help you bring your business vision to life in the digital age. We know the true extent to which social media can grow a person and a business.
Honestly, we don’t take on every business who wants our help. If we see you as a good fit, that means we know we can deliver outstanding results for your business. We wouldn’t have reached out to you personally if we didn’t think that. With that said, we look forward to helping you grow your business by generating more revenue!
Written by - Adith Garg